STRATEGYCreate awareness for the TCM Classic Film Festival which takes place in Hollywood every March/April, by bringing the festival experience to cities across the country in the weeks leading up to the festival.
Give classic film fans the unique opportunity to see memorable classics on the big screen and have an opportunity to meet film talent up close and personal. ACTIVATION• 10 city tour generated local publicity and sold out venues
• TCM on-air hosts Robert Osborne or Ben Mankiewcz were the headliners for each event • A film star connected to the film was in attendance and participated in a Q&A prior to the screening • Local partners included the cable operator and a local print publication and radio station |
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