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Case Study: Road To Hollywood

10 CITY SCREENING EVENTS 
2011 - 2013

STRATEGY

Create awareness for the TCM Classic Film Festival which takes place in Hollywood every March/April,  by bringing the festival experience to cities across the country in the weeks leading up to the festival.
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Give classic film fans the unique  opportunity to see memorable classics on the big screen and have an opportunity to meet film talent up close and personal.

ACTIVATION

• 10 city tour generated local publicity and sold out venues

• TCM on-air hosts  Robert Osborne or Ben Mankiewcz were the headliners for each event

• A film star connected to the film was in attendance and participated in a Q&A prior to the screening

• Local partners included the cable operator and a local print publication and radio station
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  • Home
  • Resume
  • Case Studies
    • TNT - Wake Up Call
    • TNT - SAG Awards
    • TNT - The Hero
    • TBS - Ten Items Or Less
  • Digital
    • Social Media
    • Digital Promotions
    • Digital Creative
    • Apps & Website Content
  • Print
    • Print
    • High Impact Print
    • Out of Home
  • CRM - Email
  • Partnerships
  • Radio
  • Experiential
    • TCM - Road To Hollywood
    • TBS - On The Menu