NH
  • Home
  • Resume
  • Case Studies
    • TNT - Wake Up Call
    • TNT - SAG Awards
    • TNT - The Hero
    • TBS - Ten Items Or Less
  • Digital
    • Social Media
    • Digital Promotions
    • Digital Creative
    • Apps & Website Content
  • Print
    • Print
    • High Impact Print
    • Out of Home
  • CRM - Email
  • Partnerships
  • Radio
  • Experiential
    • TCM - Road To Hollywood
    • TBS - On The Menu

Case Study: Wake Up Call

“Brick Wall of Words” SOCIAL ACTIVATION 
October-November 2014

STRATEGY

For the launch of the new series Wake Up Call with Dwayne “The Rock” Johnson, TNT marketing executed a social campaign designed to reach Inspiration Junkies (W25-54) who turn to friends and social media to keep them motivated. But that doesn’t always mean they achieve every goal –something always gets in the way.
​

Secondary Target: Men 18-49 who followThe Rock + are a fan of high intense shows &  situations.
Insight: We could all use a wake up call

ACTIVATION

The Rock makes a call-to-action across his social accounts for fans to share an obstacle in their life that they want to breakthrough with a #WakeUpCall for the chance to see their words literally pulverized.
​
The day of premiere, The Rock demolishes a real brick wall of words and pushes it out across his accounts.
  • Facebook: 46M
​  • 
Twitter: 8.1M
Picture
Next Case Study >>

Proudly powered by Weebly
  • Home
  • Resume
  • Case Studies
    • TNT - Wake Up Call
    • TNT - SAG Awards
    • TNT - The Hero
    • TBS - Ten Items Or Less
  • Digital
    • Social Media
    • Digital Promotions
    • Digital Creative
    • Apps & Website Content
  • Print
    • Print
    • High Impact Print
    • Out of Home
  • CRM - Email
  • Partnerships
  • Radio
  • Experiential
    • TCM - Road To Hollywood
    • TBS - On The Menu