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Case Study: SAG Awards

Social Media Ambassadors & Instagram Partnership 
January 2013 & 2014

STRATEGY

 Taking a cue from the Oscars, Emmys and Golden Globes,  TNT/TBS created a social marketing campaign to make the Screen Actors Guild Awards (SAG) more socially relevant.

• Amplify social media during the show
• Capture celebrities interacting
• Use Social Media Ambassadors to give fans real-time access across multiple platforms

ACTIVATION

TNT and TBS partnered with INSTAGRAM for the 2014 SAG Awards.The ‘Instastop’ station was hosted on the red carpet and backstage.
​

20th Annual (2014) SAG Awards was #1for the week in Twitter Nielsen ratings
• Unique Authors: 110.82K
• Total Tweets: 243.46K
• Top Hashtags: #sagawards, #redcarpet
​

Busy Philipps (Cougar Town) and Sasha Alexander (Rizzoli & Isles) were the 2013 & 2014 social ambassadors
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  • Home
  • Resume
  • Case Studies
    • TNT - Wake Up Call
    • TNT - SAG Awards
    • TNT - The Hero
    • TBS - Ten Items Or Less
  • Digital
    • Social Media
    • Digital Promotions
    • Digital Creative
    • Apps & Website Content
  • Print
    • Print
    • High Impact Print
    • Out of Home
  • CRM - Email
  • Partnerships
  • Radio
  • Experiential
    • TCM - Road To Hollywood
    • TBS - On The Menu