STRATEGY Taking a cue from the Oscars, Emmys and Golden Globes, TNT/TBS created a social marketing campaign to make the Screen Actors Guild Awards (SAG) more socially relevant.
• Amplify social media during the show • Capture celebrities interacting • Use Social Media Ambassadors to give fans real-time access across multiple platforms ACTIVATIONTNT and TBS partnered with INSTAGRAM for the 2014 SAG Awards.The ‘Instastop’ station was hosted on the red carpet and backstage.
20th Annual (2014) SAG Awards was #1for the week in Twitter Nielsen ratings • Unique Authors: 110.82K • Total Tweets: 243.46K • Top Hashtags: #sagawards, #redcarpet Busy Philipps (Cougar Town) and Sasha Alexander (Rizzoli & Isles) were the 2013 & 2014 social ambassadors |
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