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Case Study: Ten Items or Less

Turkey Bowling Digital Campaign 
January 2009

STRATEGY

For the TBS comedy series, 10 Items Or Less, the goal was to attract the quirky comedy fan who is seeking late-night programming options.  

The campaign 
needed to tap into digital content to reach the A18-34 audience through social and video  and also utilize media placements and partnerships to sample the show.

ACTIVATION

Develop a digital/social campaign around a specific scene in the series that perfectly captures the humor of the show…….TURKEY BOWLING!

• TBS produced videos such as a “Turkey Bowling PSA”
• You Tube homepage takeover aggregates all turkey bowling videos
• Enlisted You Tube talent and College Humor editors to create their own turkey bowling videos
• High impact digital placements (skins, rich media)
​
• Game on TBS micro-site
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  • Home
  • Resume
  • Case Studies
    • TNT - Wake Up Call
    • TNT - SAG Awards
    • TNT - The Hero
    • TBS - Ten Items Or Less
  • Digital
    • Social Media
    • Digital Promotions
    • Digital Creative
    • Apps & Website Content
  • Print
    • Print
    • High Impact Print
    • Out of Home
  • CRM - Email
  • Partnerships
  • Radio
  • Experiential
    • TCM - Road To Hollywood
    • TBS - On The Menu