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Case Study: The Hero

with Dwayne “The Rock” Johnson
In-Show SOCIAL ACTIVATIONS 

June 2013

STRATEGY

For the reality competition series, The Hero, the goal was to leverage The Rock’s social footprint and make him the social voice and destination.
​

The series, which set out to let America vote for the ultimate everyday hero, was an opportunity to fuel viewer immersion and buzz through social media and digital.

ACTIVATION

Engage with fans through real time social updates:
• Live On-Air polling and results
• Weekly social recap
• Social Hotlist on TNT micro-site
• Sneak Peeks, BTS, photos
• America votes for final winner via facebook, twitter, text and 1-800.
Picture
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  • Home
  • Resume
  • Case Studies
    • TNT - Wake Up Call
    • TNT - SAG Awards
    • TNT - The Hero
    • TBS - Ten Items Or Less
  • Digital
    • Social Media
    • Digital Promotions
    • Digital Creative
    • Apps & Website Content
  • Print
    • Print
    • High Impact Print
    • Out of Home
  • CRM - Email
  • Partnerships
  • Radio
  • Experiential
    • TCM - Road To Hollywood
    • TBS - On The Menu