For the reality competition series, The Hero, the goal was to leverage The Rock’s social footprint and make him the social voice and destination.
The series, which set out to let America vote for the ultimate everyday hero, was an opportunity to fuel viewer immersion and buzz through social media and digital.
Engage with fans through real time social updates:
• Live On-Air polling and results
• Weekly social recap
• Social Hotlist on TNT micro-site
• Sneak Peeks, BTS, photos
• America votes for final winner via facebook, twitter, text and 1-800.